Brand Level

SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part ...

by P.J. Jakovljevic ... build more market recognition exclusively under the common SYSPRO brand This is ... a more general note, the SYSPRO product excels at plant-level APS functionality ... http:/.../Research/ResearchHighlights/Erp/2003/03/research_notes/EN_ER_PJ_03_14_03_1.asp - 28k - 2003-03-14 Summary: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

Food Safety, Government Regulations, and Brand Protection

by Olin Thompson and P.J. Jakovljevic ... Food Safety, Government Regulations, and Brand Protection Featured Author - Olin Thompson and PJ ... ranked food safety as the number one plant-level concern (see ... http:/.../Research/ResearchHighlights/ERP/2006/11/research_notes/TU_ER_XOT_11_02_06_1.asp - 17k - 2006-11-02 Summary: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.

What Plant-level Systems Can Do for the Enterprise Market

by P.J. Jakovljevic ... such as global brand management in consumer packaged goods (CPG) and warranty cost containment in the automotive segment, are key drivers that use plant-level ... http:/.../Research/ResearchHighlights/ERP/2005/11/research_notes/TU_ER_PJ_11_23_05_1.asp - 17k - 2005-11-23 Summary: To gain the competitive edge, enterprises are seeking tools to break information silos. Collaborative planning and manufacturing has given plant-level systems a whole new meaning.

SYSPRO - Awaiting Positive IMPACT From Its Brand Unification

by P.J. Jakovljevic ... brand unification move was thus logical since a single brand identifier and ... questions were reportedly designed to "find out the general level of satisfaction ... http:/.../Research/ResearchHighlights/Erp/2003/03/research_notes/EN_ER_PJ_03_13_03_1.asp - 26k - 2003-03-13 Summary: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.

Best Software Delivers More Insights To Its Partners (As Well As ...

by P.J. Jakovljevic ... While nobody will dispute Microsoft's brand equity, Best could find its ... respective Peachtree, Simply Accounting and QuickBooks entry-level accounting products ... http:/.../Research/ResearchHighlights/Erp/2003/07/research_notes/EN_ER_PJ_07_28_03_1.asp - 22k - 2003-07-28 Summary: Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around this concoction of products, many of them with best-

Is 'Sage' Wiser And Better Than 'Best'?

by P.J. Jakovljevic ... Products (MIP) (acquired in 2001) and another entry-level accounting provider Peachtree Software (acquired in 1999), all had strong brand recognition in their ... http:/.../Research/ResearchHighlights/ERP/2005/08/research_notes/EN_ER_PJ_08_22_05_1.asp - 24k - 2005-08-22 Summary: The two small-to-medium enterprise (SME) market segment leaders seem to have somewhat different strategies going forward (despite inevitable watching over each other's shoulder), and time will tell who will ultimately win (or maybe both will remain in a stalemate power sharing situation).

Single Version of the Truth

by Carla Reed ... Receipt at store level, Condition monitoring. Retailer store personnel Carrier Finance Sales. ... the end customer bought and when). Retailer Supplier Brand owner Sales ... http:/.../Research/ResearchHighlights/SCM/2005/12/research_notes/TU_SC_XCR_12_23_05_1.asp - 28k - 2005-12-23 Summary: Today's enterprise is no longer a single, vertically integrated organization. Globalization, outsourcing, and off-shoring have created an environment where end-to-end supply chains include many players, with a shared need for accurate and timely information.

SalesLogix and ACT! Officially Branded As Best Software

by P.J. Jakovljevic ... Sage's decision to group its plethora of enterprise-level applications in North America under the Best brand, although a virtue created out of necessity (due ... http:/.../Research/ResearchHighlights/Erp/2002/07/news_analysis/NA_ER_PJ_07_29_02_1.asp - 18k - 2002-07-29 Summary: Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling the market it will not easily be overlooked.

Best Software To Hold Competition At Bay Part Three: Market Impact

by P.J. Jakovljevic ... Sage's decision to finally group its plethora of enterprise-level applications in North America under the Best brand, although a virtue created out of ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/EN_CR_PJ_12_20_02_1.asp - 26k - 2002-12-20 Summary: As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish itself as a more visible/audible force to be reckoned with. It does not intend to remain a tacit mid-market powerhouse any longer.

Fujitsu Poised to (Inter)Stage Glovia's Comeback Part Four ...

by P.J. Jakovljevic ... Indeed, the Fujitsu brand name might not be much help selling enterprise applications ... is still figuring out how to closely align its high-level consultancy and ... http:/.../Research/ResearchHighlights/Erp/2004/01/research_notes/EN_ER_PJ_01_23_04_1.asp - 21k - 2004-01-23 Summary: Glovia has managed to maintain its existing customers' satisfaction level while successfully re-inventing itself. As a result, it has maintained a presence among the top 10 manufacturing ERP vendors in several markets. One cannot help feeling that Glovia's knowledge of its target market has always been d